October 16, 2012

The Tumblr Addiction

I realized recently that selling on Etsy required slightly more than simply listing and being simply on Etsy. Are good photos, nice products, accurate relevancy, and treasury curation within Etsy all part of the mix? For me, absolutely! But as soon as Etsy sellers hear the fateful words marketing and social media, sites like Facebook, Twitter, Pinterest, and Blogger come to mind. And as soon as we see those opportunities, we grab them! They're easy, free, and fun. They give you an opportunity to connect with other sellers and buyers in wonderful ways. I love social media for this.

When I first caught the social media bug, I signed up for your basics. My shop has a fan page, a tweeting hotspot, and several pin boards. Of course, I also love to blog! But sometimes I don't want to be wordy. Sometimes I want to share images and beautiful things and not worry about captions, stories, or themes. And that's why when I found Tumblr, I was metaphorically in love.

Tumblr gives its users the opportunity to simplify. After curating treasuries and boards on Etsy and Pinterest, I don't want to curate. After writing an item description or a lengthy blog post, although writing is one of my dearest loves, sometimes I don't even want to write. With Tumblr, I don't have to. I don't feel tied to anything. I can post whatever I find beautiful or inspiring at any moment in time. It's wonderful and freeing and I love it.

 I signed up for Tumblr on Sunday. I started using it yesterday. I have posted 35 beautiful images, and thrown in a little image of a pair of my sterling hoops. One of my posts has received 65 reblogs. I've gained 7 followers. Today I had 4 views from my Tumblr blog. That doesn't sound like much, but this is only the beginning, and so far, it looks like I'm going to like Tumblr. If any of you lovely readers have a Tumblr blog, please leave a comment and include a link to your blog...I would love to follow you!

Happy Tumblring,

October 10, 2012

My Niche

Some of you may have noticed that I was away from my shop for most of this summer. I was busy; too busy to keep it running at full capacity, but not busy enough to keep it off my mind for long. This summer, I found myself caught up with words like "branding" and "packaging" and even "marketing." When I first started with Etsy, I knew that I liked making jewelry and was pretty darned good at it. I had a skill, Internet access, a good-enough camera, and the knowledge of several years' worth of local sales under my belt. Online selling didn't seem too daunting. It didn't even seem too hard. Fast forward a few months to August 2012, and everything was changing. I was drowning in a sea of vocab words and new ideas, and starting to doubt the potential of my own business. It took the contemplation of this summer to help me understand where I needed to go next, and that Etsy really was a good fit for me.

This summer I realized a few things. I realized that what I was doing, making whatever I wanted, wasn't working for my shop. It wasn't even working for me. I was making lots and lots of cute crafty things and completely underusing my abilities as a maker and a designer. I thought I was having fun with it, but I wasn't really even enjoying myself. And the few sales I was bringing in weren't enough to keep me on that path. I realized I needed to find what I loved and do it.

I thought about my style. I like simple, pretty, innovative things. I believe in practicality and truly wearable art. I thought about my personality. I believe less is more, and in fact, I freak out a little when my environment is cluttered. I find it hard to focus. I thought about my favorite materials and techniques. I love sterling silver for a plethora of reasons and I find hand forging my pieces beautiful and relaxing. I thought about all these things, and then I thought: I have unique taste and ideas, and I should run with them!

And I developed a niche. Now I make simple, minimal, sterling silver jewelry, made with the modern woman (and of course, my own taste!) in mind.  I hammer each piece smooth and flat and occasionally oxidize for extra impact and rustic appeal. My jewelry is made for the woman who wants something beautiful, simple, effortless, and powerful to wear in her everyday life. I know what I'm doing and who I'm doing it for: making things I love, for my customer, and myself.

That's right...myself. I create mostly because I love to. I love to make something from nothing; to realize and solidify the pretty little images that float around my mind all day. I love to follow my heart. I love photography, design, my customers, and my shop. I love every single bit of it, and with my niche, I am proud to say I know exactly what direction I will be taking my business in, both on and offline. My customers are happy. I'm happy. I know my market and I know myself. I have a lot to learn, and as long as I need to learn it. For now, I am excited to return with more knowledge and confidence than I've ever had. I have a niche, and you should too.

Until next time,

October 2, 2012

Welcome, October!

I was mildly shocked yesterday morning when I realized it was no longer September; it's now October, the harvest month, and the first full month of fall. However, with that shock came excitement! Though I could do without winter, fall is my favorite season, and it's even more exciting since this is the first fall I'll be spending in my forest home, which I moved into during early spring.
I really enjoy the changing of the seasons. Temperatures here run from well below zero in winter to triple digits in the dog days of July. It seems the transitions between are too fast; I hardly get the chance to soak up the sun or enjoy my cup of hot cocoa before the season ends! Fall is perfect though. Mild cool, colorful foliage, and crisp, fresh air greet me every day. It's the season of apple picking, Halloween, and back-to-school; a season of family, friends, and new beginnings.
It's a warmer than average, brighter than usual day, so I decided to photograph the beauty surrounding me...after all, before long these golden leaves will be replaced with bare branches and long icicles (which, in due time, won't be so bad either!). I'll try to prepare myself for winter as I enjoy fall, capturing moments of its beauty along the way. For now, I'll give October my very warmest welcome...even if it is a day late!

September 27, 2012

A Taste of What's to Come

Hello! Firstly, a great big thank you to all my lovely followers. Starting up a new blog is a long and rather hard process, and you guys keep me motivated to continue! Seeing a new follower really excites me and gives me reason to continue what I'm doing, so thank you.

Some of you are probably wondering what this blog is really about. For starters, I'm Zoe, and Etsy and jewelry making are both big parts of my life; I love both so much! One of the things I'll be blogging about here is my jewelry business. I'll post photos of new work and works in progress, along with little things like fun new beads! I also hope to use this blog as a way to learn more about what people are looking for. I may create a post asking if I should use pearls or agate chips to complement bamboo wood, or perhaps if a particular design would look best in copper or brass. I hope you're willing to share your thoughts so I can learn from them! And if anyone's interested, giveaways featuring my work are also in the works!

I spend a fair amount of time on my favorite website, Etsy, which is where I do much of my business with Stonetree Jewelry. I plan to create posts showing some of the wonderful things I find on Etsy, as well as weekly (or so!) interviews with owners of beautiful Etsy shops. If you don't love Etsy as much as I do, keep reading my blog...I just may change that!

I also love photography, inspiring things, and my rural life in Maine. It's safe to say I'll be skimming these topics in my posts as well! I hope you all enjoy my blog and reading more about me, my life, my business, and some of my favorite things. Thank you so much for following, or just for dropping by! I'll see you all next post!


September 24, 2012

Books I Want to Write

I love writing. I love putting pen to paper and fingers to keyboard to create something shocking, meaningful, or beautiful. Finishing a book is one of my life goals; probably one of the more feasible ones. I don't know what this book (or books!) will be comprised of, but if I had all the time, patience, and writing ability in the world, I would write every one of these:

1. Petrichor
My gosh, it sounds incredible. Petrichor is defined as the scent of rain on dry Earth. Poetic as can be, but I don't know where I'll go with it. It doesn't hurt to start with a title, though, and I do love this one.

2. My Unorganized Opinions on Etsy
Bless everyone close to me who's ever patiently sat across the table as I incessantly griped and preached about this website (which I must praise since it's probably changed my life and outlook on many things for the better). I have my opinions and bits of knowledge on Etsy, and I feel a tad too proud of myself sometimes for having them. My book would be terribly disorganized and somewhat informative, if you could sit through reading it.

3. Idealism
I've been pondering this lately. I would love to write something (epic novel, novel, novella, short story, paragraph, sentence, fragment, etc.) about the concept of idealism and what life in an ideal world would actually be like.

4. A Photographic Journey
I love these books; filled with images of a place or time in history and captions and clever anecdotes and poems that come together to make you feel like you're standing right there, right in the middle of it all. And I would love to write and depict one. So much.

5. The Ultimate Procrastinator's Guide
I am such a ridiculous procrastinator. That means I would be the perfect author to bring light to this topic. I really need to do this. I will start tomorrow.

September 17, 2012

Etsy Finds: Close to Home

As the days and nights continue to cool, it's time to wave goodbye to summer and welcome fall with open arms! In celebration of the equinox (it's this Saturday...yes, that soon!) and my home, here is a selection of Etsy finds perfect for fall, all crafted by the hands of fellow Mainers. Enjoy!  

September 16, 2012

Today's Resolution...

...to be a better blogger!

Today I stumbled upon my own blog. Yes, stumbling upon one's own blog is very possible; as I Google searched my brand name to see my rankings this morning, I noticed a familiar address at blogspot.com. I was busy this summer (weren't we all?) and managed to forget entirely about my blog's existence. I don't know how I did it, either. However, my resolution for today (I can't wait for New Year's!) is to be a better blogger.

I will try my very best to keep updates fresh and regular, sharing images, thoughts, new work, and events with my appreciated followers. And I may even try to grow my following. I am a strong believer in the "build it and they will come" mindset, but I'm also impatient. Time to build my following and my blog as autumn makes its way to Maine!

In other news, my shop will reopen before the month ends. In the meantime, I'm preparing for an upcoming craft event and browsing cameras in the search for an upgrade. My old Kodak point and shoot is familiar and decent, but I think it's about time I make a change! For now, I'll mull over possible post ideas and prepare for my craft show and the grand reopening of Stonetree Jewelry.

Until next post,


I have this strange fixation with nostalgia. I watch childhood television programs through and through, I long too often for the distant past, and I obsess over all things sentimental. I don't want the past, though. It's just nice to remember and imagine.


July 25, 2012


Do you feel welcome? Yes? That was my intention. 
And now, a bubbly introduction:

My name is Zoe. I absolutely love Etsy and all forms of creativity. I live in the woods in Maine and I'm obsessed with jewelry, sea glass, and chocolate. I write good fiction and paint bad acrylic landscapes. I admire and appreciate the concept of minimalism and find great beauty in the modern aesthetic. My pet peeves include wintertime and oversleeping. My biggest aspiration in life is to be happy. Symmetry is overrated. Dreams deserve to be built into plans. It doesn't have to match, it just has to go. Life is what you make  it, so I choose to make it beautiful. 
till next time,
xoxo, zoe ♥